Surprise & Delight in the Utility Industry
Industries ·
Not every campaign needs bells and whistles. Sometimes, a simple thank you is the thing that makes the difference.
Not every campaign needs bells and whistles. Sometimes, a simple thank you is the thing that makes the difference.
One of Ireland’s biggest energy providers wanted to do exactly that – show customers they were valued. Using WinWin’s Digital Gifting Platform, they sent out 10,000 complimentary Double Cinema Passes.
The outcome?
- 11% higher retention at renewal for those who got the gift
- NPS lifted against those who didn’t
- €200k campaign value delivered for €140k (a tidy 30% saving)
- 7,000 cinema trips enjoyed by families, friends and couples across Ireland
What I love about this one is the simplicity. It was set up quickly in the gifting portal, executed at scale, and it landed – customers remembered it, appreciated it, and rewarded it with loyalty.
In an industry where switching can be as easy as a click, the emotional connection matters.
That’s the power of digital gifting – simple gestures that create real impact.
